viva la VIVA – Sussex Product designers create front covers for Brighton magazine

We are always delighted when industry guests and specialists visit the School, and recently the final year Product Designers were given a real opportunity on their Design Philosophy module, taught by course leader Diane Simpson-Little. We caught up with final year student Eddie Garcia to find out about the challenge…

‘When Alex Leith, the editor and founder of Brighton based Viva magazine strolled into the University of Sussex’s Design Studio to set our brief, we could hardly believe our luck. Guiding us through the previous issues of the premium free magazine so familiar to Brighton, we learnt about issues that were successful, colours that were popular and even where the text should be located to be easily visible when stacked. Alex gave us really valuable insight into layout and style – and how to push the boundaries of visual impact.  But not only were we lectured on the art of front cover design by Alex, but we were given the opportunity to pitch our designs for the front cover for the March issue of Viva Brighton, with the winning designer also being profiled in the magazine itself. With two weeks to blitz this cover, presentation day finally rolled in and so did the vast range of front cover designs – with a huge variety of styles and concepts…

One by one, each Product Designer took the front of the design studio and presented their cover and concept.

Every time the reaction was the same.

Pause. Ponder. “Ok…” and then a rush of excited comments coming from both Alex, the enthusiastically charged guest lecturer Claire Potter and Product Design’s Head of Course, Diane Simpson-Little. With just one day to take the feedback and pump it back into our final entries before the final deadline, we are now all being kept in suspense until Alex Leith reveals his personal favourite.

Which one will win? Which concept and visual will be chosen?

Watch this space to see whose magazine cover will be published in Viva Brighton’s March 2014 issue!’

And we will, of course, reveal the winning design here on created by US

(photos by claire potter)

One response to “viva la VIVA – Sussex Product designers create front covers for Brighton magazine

  1. Pingback: Viva Brighton front covers by final year Product Designers – competition shortlist revealed… | created by US·

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