Even though we work in a really visual age, we think that critical writing and discussion is, well, critical for the development of design and engineering thinking. Throughout the School, each course integrates a series of modules which have elements of critical assessment which are manifested in a series of ways. Within the BSc Product Design course, the final years have the opportunity to design and create their own design magazine – from scratch through to printed – with all content, words and images being created specially for the project within the highly popular Design Philosophy module, taught by course leader Diane Simpson-Little.
But creating a design magazine is no simple task. Intelligent, critical writing, stunning layout and great visuals are a challenge, which is why we have been lucky enough to benefit from a raft of practising industry experts as visiting guests within the module.
One of these industry experts was Mark Ferguson, of Brighton based independent creative practice Very Own Studio, who work with clients to create design that inspires and influences.
After an introduction to the studio, Mark ran though the essentials of great magazine design – the personality and character of both the publication and the target reader, font choice, effective use of white space and impactful imagery. How grids can be used to create a balanced, yet flexible layout that works across the whole piece. The intricacies of designing for print – bleed, creep, binding… Oh, and power black for print. But we can’t tell you about that. That is a super secret.
We are really, really grateful to Mark for visiting us and passing on his expert knowledge in the area of designing for print – here is a lovely little introduction to the work of Very Own Studio.
We will be posting more about the Design Philosophy module soon – including a great opportunity with a Brighton based magazine for one lucky designer on the course…